The best way to get started with the on-page optimization of any website or webpage is to take stock of all the elements on that page. If you are dealing with an entire website, you should start with the homepage.
While there are hundreds of free and paid tools that will help you with this deed, they are all complex and give out filler data to make you feel good. None of them is simple and straightforward so that you can directly start working on the solutions.
One such tool is the Semalt Webpage Analyzer, a free and solid landing page analyzer that scores your site based on several factors that are supposed to be critical for SEO success. Our tool not only suggests the score and what could be improved on your site, but also how to do it. This is what sets it apart from other similar tools that make it all too difficult to correct your wrongs.
For example, the tool can be used to test your structured data implementation. You can see whether it has been implemented well or not, and if it needs any changing. Solutions are also provided, with additional comments from Semalt's expertise.
It is features like this that make the Webpage Analyzer a sureshot way to improve your SEO game.
Webpage Analyzer Tool in Semalt's Dedicated SEO Dashboard
Semalt's Webpage Analyzer is a handy tool for analyzing a web page's on-page and backend elements. It gives you a detailed report of all the things that are right and wrong with the page from an SEO perspective and how you can improve those to better rank your pages.
To get started, all you need to do is enter the main domain URL of your client's website. For the sake of an example, we will use the official site of Starbucks. After entering, you may have to wait for a few minutes to get the report as the tool excavates data and presents to you in an easily scannable manner. Once the report is ready, you dive into all the information and take corrective actions.
How is Webpage Analyzer Helpful?
The Webpage Analyzer is most useful for small-scale agencies and SEO analysts who want to do a hygiene check and an A-to-Z assessment of a domain. A lot of times when you onboard a new client, you first take a stock of their entire website. With our tool, you can take care of this assessment in a jiffy.
Out of the various audits that it carries out in a matter of seconds, the following are the most crucial:
- SEO - Check out all the parameters like title, meta elements, URL
- Indexing - How search engines have cached your domain
- Analytics and counters - If an analytics console has been included
- Structured data - Details about Schema markup
- Mobile adaptability - How optimized the site is for mobile devices
- Performance - How your site and its elements perform
- Social media presence - All the links across sites such as Facebook and LinkedIn
- Domain - Check the domain age and worth
- Server and security - Details about server and security of your site (such as SSL certificate)
As you can see, there is a lot of information you can find in the Webpage Analyzer that will get you a top-down overview of your site. Everything from SEO parameters to domain age can be found. You don't need another third-party tool to check any details. Everything can be found on the Semalt Dedicated SEO Dashboard.
Now, let's explore each of these main categories in more detail.
Different Sections of Webpage Analyzer in DSD
While there are several categories of the SEO audit, we will focus on the type of audits across the site. These will help you report your work to your clients. For example, in the analysis of the Starbucks site, we found that it has an overall score of 61 and about 19 successful audits.
Figure 1 - Website summary score
As you can see, the Semalt tool shows you what your score is and what you need to do to improve your rankings. You can go through each of the audit sections to find more information.
Overview Report
This is the best part of the Webpage Analyzer. It gives you a free summary report of your site along with a score and current snapshot of your page as it looks to search engine bots. You can either email this report to yourself or your client or export it into a spreadsheet. The latter allows you to further analyze the information.
All Audits
As you scroll down, you will see all the audits that the tool has done for your website. It starts with the SEO analysis. In our example, the site got an SEO score of 53 out of 100. This is based on title, meta description, headings, links, keyword density, and uniqueness of the content. Any professional SEO person will know that all of those parameters are important from an SEO factor.
As a result, the tool gives a bird's eye view of how the website looks to search engine bots. For example, if the headings are not proper, you can get to work immediately. The same goes for other parameters.
Then there is the indexing section where it gives you details about robots.txt, hreflang tags, and custom 404-page details. This is a good way to personalize and improve your site. If you want your users to be loyal to you, give them a little extra. Just how Amazon and IMDb have excellent 404 pages, may be try a unique one for your site and make a statement?
The next sections are analytics and structured data. In the latter, you will find if your site has been implemented with the right data. If not, it also shows you what is wrong and how you can correct it.
The mobile indexing section is perhaps the most important today. You have to make sure that your mobile site score is at least 80. For Starbucks in October, it is 40. The mobile indexing audit shows AMP check, font size, and other elements. A good way to assess and use this report is to crosscheck with your backend. Having a developer in your team will help here.
Then you the Performance section, where you can see page speed, asset compression, and other details. The bulb icon next to each of these parameters will give you a lot more information about the issue in question.
While you're at it, you should also look at social media presence, domain check, and server and security. Google pays a lot of attention to things like HTTPS and SSL, so make sure your site is well-optimized for those.
At the end of this report, you have a conclusion as well as a way to contact Semalt. If you find any of the solutions challenging, just shoot us an email and we'll get back to you with our expert suggestions.
Successful Audits
Out of all the audits that the tool does for you, it lists how many were successful, how many have errors, and how many are warnings. You can explore these individually by clicking on the individual sections. If you're in a hurry, you can simply check those with errors and warnings only.
Figure 2 - SEO errors to fix in Starbucks site
For the Starbucks site, the SEO manager should look at:
- Correcting the headings - There is more than a single H1 tag on the homepage
- Duplicate URLs - There are duplicate URLs that may cause duplication in content
- Broken Links - There are 7 broken links on the page that may cause a high bounce rate
- Mobile Indexing - A page load time of 8.8 seconds is too high
If you are in a hurry, just address these issues and you should see an instant improvement in your organic rankings.
Conclusion
For small-scale agencies, the Webpage Analyzer is a godsend. For an SEO marketer, it can be a starter tool to get an overview of where a website stands in organic search and what all is needed to optimize it.
It's a tool that generates a comprehensive report about your site that is not limited to SEO parameters. One of the best offerings in the Semalt DSD, the Webpage Analyzer is a must-use tool.